In general, how willing are you to try new things?
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I am an early adopter: I will try new things before anyone else does:
32%
I am cautiously adaptable: I will try new things, eventually:
57%
I am a classic: I will wait and see what stands the test of time:
11%
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Before you try something new, how important is it to you that the thing/experience has gotten good recommendations from people whose opinions you trust?
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Very important:
18%
Sort of important:
56%
Not very important:
20%
Irrelevant:
5%
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For which of the following sorts of "new things" do you most rely on other people's opinions or recommendations before making your own choice?
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Movies:
13%
TV shows:
4%
Dating:
2%
Foods/restaurants:
29%
Electronics:
39%
Books:
4%
Clothes/fashion:
2%
Music:
2%
Art:
0%
Theater:
4%
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Which of the following types of reviews do you find most useful?
Books:
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reader: 75% |
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writer: 25% |
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Movies:
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viewer: 75% |
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filmmaker: 25% |
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Restaurant:
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Music:
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listener: 72% |
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musician: 28% |
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Which of the following best describes the most important element in your selection of a new movie to go see?
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Interesting preview in a theater:
16%
Interesting commercial on TV:
7%
Top-rated on percentage-rating websites, like rottentomatoes.com:
3%
Favorite stars are in it:
8%
Like the genre:
25%
Good reviews by movie critics I trust:
24%
Location of the theater:
3%
Price of the ticket:
2%
Spousal (or spousal equivalent or kid) pressure:
3%
I go to whatever movie that is not sold out when I want to go:
1%
I never go see new movies:
7%
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Have you ever walked out of a theater because the movie was so bad?
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Yes, I frequently do that:
1%
Yes, but only rarely:
54%
No:
39%
No, but I have walked out of the theater because the audience was so bad/loud/popcorn stealing/handsy:
6%
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Which of the following local movie reviewers would you most trust to pick a movie you are going to like?
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Harper Barnes (St. Louis Beacon):
11%
JC Corcoran (K-HITS--at time of publication):
3%
Tom Kavanaugh (St. Louis Review):
2%
Cate Marquis (The Current):
4%
Sandra Olmstead (St. Louis GFCA):
0%
Joe Pollock (critic emeritus):
11%
Mark Reardon (KMOX):
5%
Kevin Steincross (FOX 2):
3%
Pete Timmermann (PLAYBACK:stl):
1%
Joe Williams (Post-Dispatch):
15%
I wouldn't really trust any of them:
45%
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How do you decide to try a new restaurant?
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I look at the menu online:
25%
I look at recent restaurant reviews signed by local food critics:
38%
I look at anonymous online reviews by purported customers:
10%
I go wherever my spouse/significant other/kids/friends say to go:
19%
I look at the ads in glossy magazines:
2%
I always go to the same restaurants:
5%
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Which of the following are you most likely to do when you next go out for a big evening in the City?
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I will probably eat somewhere I've never eaten before:
46%
I will probably eat somewhere I've eaten many times before:
45%
"Next" could be "never," given my finances:
10%
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Which of the following local foodies' opinions would you most trust to select a new restaurant for you?
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Joe Bonwich (Post-Dispatch):
30%
Russ Carr (Sauce Magazine):
17%
Ian Froeb (Riverfront Times):
17%
George Mahe (St. Louis Magazine):
1%
Rose Martelli (St. Louis Magazine):
5%
Cristy Miller (Alive Magazine):
4%
Michael Renner (Sauce Magazine):
17%
S.C. Truckey (Sauce Magazine):
8%
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Which of the following best describes how you usually find new music?
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I hear new songs by listening to the radio:
50%
I plug in my likes and dislikes to a music-matching website, like Pandora.com:
14%
I convince my friends to make me mixed tapes:
7%
I read music magazines like Spin or Rolling Stone:
5%
I just buy the new albums of bands I already like:
10%
I use the song recommendations on iTunes:
3%
I rarely listen to music; do not have a music collection:
11%
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Which of the following are you more likely to do?
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Purchase an album of a band I don't know much about:
18%
Purchase an album of new songs or re-released hits of a band I already like:
82%
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Which local music reviewer would you most trust to do the iPod playlist for a three-hour car trip?
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Thomas Crone (ThomasCrone.com):
22%
Matt Fernandes (Post-Dispatch):
12%
Keegan Hamilton (Riverfront Times):
16%
Kevin C. Johnson (Post-Dispatch):
22%
Bill Streeter (Lo-Fi Saint Louis):
15%
Annie Zaleski (Riverfront Times):
14%
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From which of the following sources are you most likely to get the next book you read?
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From the library:
20%
Borrowed from a friend or family member:
7%
Purchased at a thrift store, yard sale, or charity event:
4%
Ordered from a website:
17%
Downloaded from Amazon to my Kindle:
8%
From a bookstore, like one of the Left Bank Books stores in St. Louis:
34%
Somewhere else:
10%
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Why did you choose the book you are reading right now?
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It was on a Best Seller list:
6%
It was on a class syllabus:
2%
It was recommended by bookstore/library staff members:
6%
It got good anonymous reviews on an online site:
3%
It got good reviews from local or national book critics:
14%
I judged the book by its cover:
19%
I wrote the book:
3%
It was recommended by a friend or family member:
31%
I am not currently reading a book:
1%
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Which local book reviewer would you most trust to help you choose the only book you'll have on your vacation?
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Amy Woods Butler:
2%
Steve Geigerich:
6%
Ann Haubrich:
3%
Repps Hudson:
3%
Harry Levins:
13%
Aimee Levitt:
6%
Myron Marty:
3%
Nick Otten:
1%
Dale Singer:
9%
Amanda St. Amand:
0%
I'd pick the Left Bank Books staff suggestion with the best handwriting:
54%
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